ERP for distributors and wholesalers — built for the way secondary sales actually run.
Distribution operations live and die on stock turn, scheme accuracy, and route productivity. Generic ERPs handle warehouses but miss the nuances — route accounting, beat-wise targets, sub-stockist allocation, scheme cost reconciliation. We build the ones that get it right.
If your distribution business has outgrown Bizom + Tally.
Distribution and wholesale businesses in India share a specific pain. The off-the-shelf tools (Bizom, FMCG-focused SFAs) handle the field side. Tally handles accounts. Nothing handles the messy middle — scheme reconciliation, sub-stockist allocation, route economics, returns, slow-mover identification.
- Distributors paying scheme costs they can't reconcile to actual secondary sales
- Beat-wise sales targets tracked in Excel because the SFA tool doesn't tie to inventory truth
- Multi-warehouse operations where dispatch decisions are made on yesterday's stock report
- Sub-stockist allocation that requires three people across two tools to compute
- Returns processing that takes a week and creates margin leakage nobody can explain
- Owners who can see the rupees moving but can't tell which beat or which SKU is profitable
Modules built for distribution economics, not generic warehousing.
Distribution ERPs sold in India typically force you into a generic warehouse + sales structure. Ours encodes the actual operating model — beats, routes, schemes, sub-stockists, secondary sales.
Route & beat management
Beat-wise sales targets, route productivity reports, salesman daily plans, and live tracking via mobile apps. Sales rep app integrated, not a separate tool.
Scheme & promotion management
Configure schemes by product, channel, period. System computes scheme cost against actual sales. Auto-reconcile claims from FMCG principals.
Multi-warehouse with real-time truth
Stock visibility across warehouses, branches, sub-stockists, vans. Dispatch decisions made on live data, not yesterday's report.
Sub-stockist allocation
Allocation rules by product, channel, geography. Automated allocation runs. Manual override with audit trail when business requires.
Returns & CN/DN workflows
Returns processed in minutes, not days. Credit notes auto-generated. Margin leakage from returns made visible per product, customer, route.
GST + e-way bill native
GST invoicing, IRN generation, e-way bill API, place-of-supply correct, RCM handled. For distribution this is non-negotiable.
Field-first, back-office integrated.
Start with the field workflow
The biggest leakage in distribution is between field operations and back-office. We start every project by spending a day with sales reps on their actual beats, then design back from that reality — not from a pre-built SFA template.
Mobile + web as one system
Sales rep mobile apps and back-office web are one platform, not separate tools synced over an API. Real-time stock visibility on the rep's phone. Real-time order visibility on the manager's dashboard. No reconciliation drift.
Sub-sectors we have shipped for.
Direct answers.
Can your ERP handle our scheme structure?
Yes — schemes by product, channel, period, with quantity and percentage variants, slabs, multi-tier discounts. We have shipped scheme engines for FMCG distributors that compute against millions of secondary sales transactions monthly.
Does it work for multi-state operations?
Yes — multi-warehouse, multi-state, multi-branch, multi-GSTIN. Inter-state stock transfers with auto-generated e-way bills. Place-of-supply rules applied correctly.
Will the sales rep app work offline?
Yes — offline-first by design. Reps can take orders, capture POD, see catalogue, and sync when reception comes back. Built and tested on Indian rural beat conditions.
Can we integrate with FMCG principal systems?
Yes — most major FMCG principals provide API or SFTP-based integration for primary order receipts and secondary sales submission. We have built integrations with HUL, ITC, Nestle, P&G, and others.
What about existing Bizom / Field Assist deployments?
We can replace, integrate with, or extend Bizom and similar SFAs. Honest read: if your team is happy with Bizom for the field side, integration is faster than replacement. If you are migrating because of fundamental gaps, replacement is the lower-risk path.
Distribution business and your tools are not talking?
30-minute call. We will tell you honestly whether you need a full ERP, a smart integration layer, or just better workflow design on what you already have.