Complex software, designed to feel effortless.
Product design, design systems, SaaS interfaces, mobile UI. We design the software people actually use all day — not the demo screen you put in a deck.
Design that respects the user's time and the engineer's sanity.
A pretty mockup is the easy part. The hard part is designing software that handles real-world data states, edge cases, error flows, and the fact that the user doesn't have all day. We design for production — every screen, every state.
SaaS & web product design
Multi-screen, multi-state, multi-role product design. From auth flows to admin dashboards to the empty state that doesn't make new users panic.
Mobile app design
iOS, Android, React Native. Native platform conventions, gesture flows, dark mode, accessibility. Built so engineers can ship pixel-perfect.
Design systems
Token-based, component-libraried, documented design systems. Built in Figma, shipped as a Storybook your engineers can actually consume.
User research & testing
Competitor audits, user interviews, usability tests, analytics review. The cheapest way to avoid building the wrong thing.
Design audits & rescues
Existing product not converting? Internal tool the team hates? We audit and prescribe — sometimes a tweak, sometimes a rebuild. Honest read.
Design-to-dev handoff
Clean Figma files. Named layers. Tokenised colours and spacing. Auto-layout. Working with engineers — not throwing files over a wall.
A process built around shipping, not creative review meetings.
Discovery (3–5 days)
Workshop with you. Users, goals, constraints, competitors. Lo-fi screen list. Aligned on what "good" looks like before any pixels move.
Wireframes (1 week)
Greyscale wireframes for every key screen and state. Cheap to iterate. We get the structure right before the visuals.
Visual design (2–4 weeks)
High-fidelity Figma. Real content, not lorem ipsum. Tokenised. Mobile and desktop in parallel. Weekly review.
Handoff & build
Engineers (ours or yours) build. We stay close — answer questions, review screens, fix edge cases. The Figma stays a living document.
What we design with.
The ones we hear in every first call.
What kind of design work do you take on?
Full product design — web platforms, SaaS interfaces, mobile apps, internal tools, design systems. We focus on software that people use every day, not one-off landing pages. We also do design audits and rescues for existing products.
Do you build the product after designing it?
Often, yes — we have engineering teams in-house, so the design-to-development handoff is internal. You can also take the design to your own team. The Figma files we ship are clean, named properly, and tokenised — engineers don't hate them.
How long does a typical design project take?
A simple product MVP (8-15 screens): 2-3 weeks. Full SaaS design (40+ screens): 6-10 weeks. Design systems: 4-8 weeks plus ongoing. Marketing site redesigns: 2-4 weeks.
Do you do user research?
Yes — competitor audits, user interviews, usability testing, analytics review. We don't insist on it for every project (some clients know their users cold), but for new categories or unclear-PMF products, it's the highest-ROI thing we do.
How much does a design project cost?
Most projects fall between ₹2.5L and ₹15L, depending on scope. Design systems and ongoing retainers are priced separately. We scope before we quote — fixed price for clearly-defined work.
What's your design opinion?
Design exists to remove friction from a job the user is trying to do. Clarity over cleverness. Consistency over creativity-for-its-own-sake. Real content, never lorem. Accessibility is non-negotiable. Motion serves the interaction, never the showreel.
Product feeling clunky? Looking dated? Let's audit it.
30-minute call. Free design audit. We'll tell you what to fix, what to leave alone, and what would benefit from a fuller rework.